Now, with the advent of social media, where we are all the stars of our own reality show, and with the purpose of generating interest in Book I of the Sigma Series, I find myself approaching social media marketing in much the same way a wrestler might approach cutting a promo. Like the wrestler, I’m trying to generate interest. Like the wrestler, I need to draw my potential reader into a minor cult of personality. And like the wrestler, I need to give the crowd a compelling reason to watch my match. Except in this case, I need them to read my book.

And so this first blogpost will be about…the website (sigh).

You know how Steven Pressfield talks about the “resistance?” Of course, that applies to more than writing. But he’s a writer and I have to assume most people who follow his non-fiction are artists of some type. I mean, he wrote The War of Art. Well, I don’t have a lot of resistance to writing, or even editing. I love reading my own stuff. I think it’s damn good. That’s not to say I don’t have my days. But generally speaking, I don’t struggle with resistance in respect to my writing.